Indosat strengthen teen market segment in Solo

IQPlus - Recognizing the magnitude of the potential of the market share of young people, aka youth, PT Indosat Tbk ( ISAT ) is really serious about working on this market. Moreover, today's youth Indosat subscribers reached 62 percent of the total customer-owned.

Because of that, no wonder if the ISAT quite aggressively meet Youth market needs. One of them by holding activities IM3 Community Gathering Solo performances were held in Surakarta Palace on Monday.

"Youth segment is segment Indosat , and our duty to provide different services for young people. Call it IM3, Dompetku, and a wide range of mobile applications that continue to support that young Indonesian increasingly needs from ICT technology," said Alexander Rusli, President Director & CEO of Indosat.

Rush added that events like the Gathering IM3 also proved powerful enough to add and maintanance of customers among the young. "Therefore, events like this will continue to invent and improve," he said

Meanwhile, the CEO Ooredoo Group, the company that oversees the ISAT, Dr. Nasser Marafih said, young segment of a market that has the potential for a large enough company. They are the foundation of the company in the future.

"The youth is one of the main focus lifted because they will become a foundation customer in the future," he explained.

In fact, this year it will invest heavily to the development of broadband services ISAT, which is required of young people from a provider. Unfortunately, Nasser was reluctant to disclose the value of the investment in question. But he stressed that investment for the modernization of networks including the use of technology in the UMTS 900 MHz.

Meanwhile, In Solo, Alexander Rusli, Dr. Nasser Marafih, and Cynthia Gordon had the opportunity to meet with more than 100 members of the IM3 Community of all backgrounds and convey the importance of efforts to fight for the ideals.